Who needs an editor?

June 28, 2009

My best clients are people who understand and appreciate what I can do for them. One client told me, “You took my letter from good to great!” Ironically, people who are truly bad writers often think they’re pretty darned good. They don’t have a clue about how to communicate effectively in print or on the web, and they don’t think they need any help from an editor.

Email is quick, easy, and cheap–but it has some drawbacks. After you click “send,” how can you be sure that your message will reach the intended recipient? You can ask for confirmation, but it’s up to the recipient to comply.

Here are a few pitfalls of email correspondence:

1. Your email could be delayed and turn up days, weeks, or months after you have sent it… or never arrive at all.

2. Your email could be sent to an inactive address or an account that the owner no longer bothers to check because it has been engulfed by spam.

3. Your email could be screened out by the recipient’s spam filter.

If an email absolutely, positively must reach the intended recipient, be sure to ask the recipient to hit “reply” and confirm receipt. Then follow up if you don’t receive a reply within a day or two. If you don’t have time to follow up, then print out your letter, put in an envelope, and send it out the old-fashioned way!