Business Blogging

February 5, 2009

Tonight I listened to an audio file on Blogging for Your Business (Gail Martin at Smart Women’s Cafe) and decided to start a business blog. A couple of years ago I¬†created a personal blog about my experiences with refractive lensectomy (http://bioniceyeadventure.blogspot.com/) so I’m not a total virgin to the blogging world.

Business has been slow lately. My two biggest clients have not had much work to send me since mid-December, so I have had too much time on my hands and not enough income. I’ve been using the extra time to rethink marketing strategies for my business, Executive Rewrites. This year I’d like to phase into doing more one-on-one work with individual clients, especially business owners and managers, and less textbook editing. I’ve been doing some “research calling” to find prospective clients in the Omaha business community. I’ve also been doing quite a bit more networking than usual, both online and in person.